We will start the week off with another speaker Q&A session with Bill Leake, CEO, of Apogee Results. ApogeeResults.com is one of the largest independent Online Marketing Agencies in N. America, with a strong focus on PPC, SEO, Display, and Converting all that traffic into profitable dollars for its clients, who range from high-growth startups to household names. Led by Bill Leake, a former McKinsey & Co. consultant and Dell veteran, ApogeeResults.com has built more Inc. 500/5000 winners than any other company in the industry by focusing its client efforts on provable and meaningful results.
1) What do you think is currently a hot trend in optimization or conversion?
We’re seeing more and more of personalization with our clients. Once you learn something about your website visitor, how do you tailor the content you serve up from that point forward to what you’ve learned? This could be on subsequent visits, or even on the current visit, if you have the appropriate data-base driven dynamic site infrastructure in place. Things like varying landing pages based in the geographic signals given by an inbound IP address, for example, can give significant upticks in conversion rates. Figuring out early in the process whether someone is single, married, male, female, or where they might fit from a personal profiling can make a HUGE difference in what content you should show them.
That being said, this is pretty advanced stuff, and one mistake we see is that people jump right to this “last mile” without having first poured the foundation for success. What’s most important is to first cover the bases:
- what are your business goals
- how are you going to measure them
and then do your first, most basic conversion work, usually with a heuristic, best practices approach combined with some simple A/B testing.
3) Which speaker(s) are you most excited to hear, beside yourself, at Conversion Conference East?
4) What’s your favorite restaurant to visit while in New York?
Bill Leake, CEO of Apogee Results, draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. He has been involved in driving provable revenues through Internet marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet.
As CEO and founder of Apogee Results, he has guided the company from inception to its current position as the largest search engine marketing company in Texas, one of the 20 largest independents in North America and one of the fastest growing companies on the Inc. 500 / 5000 list.
In addition to leading Apogee Results, Bill also serves as the president of the Austin Interactive Marketing Association, and as a judge in several prestigious internet marketing competitions. Bill is a sought after speaker in the online marketing sector, having been featured at ad:tech, Search Engine Strategies (SES), MarketingProfs, Search Marketing Expo (SMX), Online Marketing Summit (OMS), Integrated Marketing Summit (IMS), the Public Relations Society of America (PRSA), the Direct Marketing Association (DMA), South by Southwest Interactive (SXSWi), and others.
Before founding Apogee, Bill was President of Journyx, one of the earliest SAAS (software as a service) companies, which grew to become one of the 500 largest software companies in N. America. Prior to Journyx, he held leadership and executive positions at several public and private venture-capital backed firms, including Trusted Information Systems, Haystack Labs, Power Computing, and Dell. At Dell, Bill worked in the Office of the Chairman on several key strategic initiatives. Before Dell, Bill worked as a management consultant at McKinsey and Company.
Bill received an MBA with honors from the University of Texas at Austin and his B.A. from Yale University.
See Bill Live!
Bill will be speaking with Justin Rondeau, from TemplateZone in a session titled “Social Success: Using Facebook as a Landing Page & Converting in the Social Eco-system ” at Conversion Conference East 2011 in New York City. See the full agenda and read more about this session.
Want to save on your Conversion Conference passes? Follow Bill on Twitter and request a discount code!