Get More Visitors with These Data-Driven Content Strategies (Part 2)

In part I of my four-part series about creating high-traffic, data-driven content, I discussed determining customer life-cycle stages, curating content, identifying voice and creating the right content for your audience. In this segment, we’ll take a look at creating content surrounding trends and events. STRATEGY #2: Create Data-Driven Trend & Event Related Content The second strategy for […]

4 Copy Habits That Are Killing Your Conversions

Everyone has met someone like this before – nice people who have the best intentions, but somehow end up saying something stupid. Not stupid in an intellectual sense, but stupid in a trip-over-their-own-feet inappropriate way. Most of the time these folks don’t realize they’re alienating the people around them. Since websites are created by people, […]

How to Double Your Leads from Content Marketing

double leads from content marketing

Why are so many brands raving about content marketing? Well, because it works. Or, more accurately, it can work. But is it working for your team? Or are you crafting quality content, investing time and resources into the distribution of that content and then falling short of your lead and revenue goals? Chances are you’re […]

Using Visuals to Improve Conversions

Humans are highly visual creatures. In fact, a large part of our brain is devoted to visual processing, and scientific research abounds about how visual imagery helps us cut through the information clutter and process data more efficiently. Armed with this knowledge, it’s no wonder that Web designers and digital marketers make ample use of […]