Cognitive Dissonance and Persuasion

 “When we do something that is not in line with our beliefs, we change our beliefs” When there’s a mismatch between our beliefs and behavior we experience what Leon Festinger calls a ‘cognitive dissonance’. And we have a strong motivational drive to reduce this dissonance. We can’t change the displayed behavior anymore, but we can […]

Must-Attend Sessions for Designing Persuasive Web Sites

Conversion Conference Las Vegas kicks off next week! To continue our mission of helping you get the most out of your stay, we’re back with another list of must-attend sessions. Since it’s Star Wars Day, we picked out presentations where you can learn essential skills for any serious conversion Padawan: Jedi tricks for persuading web visitors and […]