What Are the 6 Best Social Media Channels For Your Company?

6 best social media channels

If you’re a social media late-comer, you’ve been missing out a lot. Social media has rapidly grown into an important channel for digital marketers, complementing and boosting their owned channels. Today’s customers are not only using social media sites to connect with and interact with their family and friends. They’re increasingly using it to follow […]

How Your Customers’ Social Behavior Can Drive Conversion

Even as digital technology advances at unprecedented rates, nothing is more powerful when it comes to consumer buying decisions than simple word of mouth. In fact, for marketers the most significant use cases for online behavior are those in which social media serves to amplify the power of word of mouth and trusted recommendations. We […]

Social Media ROI: 14 Formulas to Measure Social Media Benefits

Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more! My earlier post over at Search Engine Watch, “Social Media ROI: How to Define a Strategic Plan“, provided step-by-step instructions for mapping out a […]

The biggest mistake in Facebook conversion optimization

That’s assuming that every single time you meet someone, they’re in the mood to buy. I used to run analytics and optimization for a major dating site. It took 24 visits on average before the user paid for a subscription. One person took even 6,735 visits. And 13 days from their first visit, they converted. […]