“What about me?”

  By Charlie Claxton VP of Creative Strategy, Produxs I can think of few audiences more reliably self-centered than website visitors.  People have infinite great choices about where they spend their time online these days, and I can think of very few situations in life where the demanding “What about me?” question is asked so quickly. […]

Enhance Website Usability with Basic Design & Copy Principles

By Mike Perla Director of Conversion Optimization & Creative, Fathom Online Marketing   When it comes to converting visitors, addressing usability issues – or “friction” – should frequently be your first step.  No matter how compelling your business offer, you will certainly lose conversions if visitors have difficulty absorbing your content or determining what step […]