Conversion Conference Blog

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Hi, I’m Arnie Kuenn, president of Vertical Measures, and I’m going to be presenting Powerful, Low Cost Video Marketing Strategies to Improve Your Conversions at this year Conversions Conference in Chicago, June 25th and 26th. Today’s Internet marketing strategy should enhance and support your businesses overall marketing objectives, including getting more leads and more business from every single website visitor.

So, why consider a video as part of your strategy? Well, according to Internet Retailer, customers who watch product videos are 85% more likely to buy, and one study indicates that websites with videos sell 45% more products and services. During my presentation, I’m going to show some real stats indicating how videos help with conversions – sometimes as much as 100%. And if you care at all about SEO and rankings and Google and Bing, videos are a great link attractor, adding overall authority to your entire website.

Creating video content that gets a visitor to act is critical to your online business. I’ll show you how to get started using videos as a part of your marketing strategy, and it’s not as hard as you think. For just a few hundred dollars and a few different attempts, you can be producing quality video that’s engaging for your customers.

In fact, I’ll show you a case study where one business, a niche business in Southern California, grew from doing a few hundred thousand dollars a year in business — and again in a very niche environment — to $24 million a year, with that same product, in less than 5 years. So join me at Conversion Con in Chicago, June 25th and 26th.  We will see you there!  

About the Speaker

 Arnie Kuenn is the president of Vertical Measures, a search, social & content marketing company helping their clients get more traffic, more leads, and more business. Arnie has held executive positions in the world of new technologies and marketing for more than 20 years. He is a frequent speaker and author of Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing available on Amazon.

See Arnie Live!

Arnie will be sharing top tips for video and content marketing at Conversion Conference 2012 on June 25th and 26th in Chicago. Join him in his session on “Powerful, Low Cost Video Marketing Strategies to Improve Your Conversions.” See the full agenda and read more about this session. You can also follow Arnie on Twitter for some pre-conference networking.

Last chance to save on your Conversion Conference pass.

Save as much as $600 when you register with Arnie’s discount code CH12311 and our Early Bird Rates. Hurry, Early Bird promo expires on midnight of Friday, May 11th.

By John Lawson
CEO, 3rd Power, Inc

Magic Lanterns

Have you ever heard of a magic lantern?  Unless you’re an avid history buff, the answer is probably not.  The magic lantern marked the beginning of modern society’s fascination with visual images.

In the mid- to late- 1800s, different investors experimented with glass slides viewed with a projector (all operated by hand of course).  The idea of projecting images from glass plates (usually onto a wall; screens came later) began many years before photography came on the scene.  Magic lanterns became popular as an accompaniment for speakers on the lecture circuit. This became the precursor to slide presentations and the movies.

Moving Pictures

Moving pictures – the silent films – took the nation by storm in the early 1900s.  In 1903, most Americans had never even heard of a picture show, let alone a moving picture theater.  By 1910 there were nearly 10,000 theaters across the country and movie-making had become a million dollar industry.

And we were never the same again.

From Then Until Now

We follow the trail of the movies as it transitioned over to television.  From there it grew to personal computers and now to handheld computers and smart phones.  The public’s fascination with visual medium has never slacked but rather has grown exponentially.

Now couple this growth of visual venues with the emergence of Web 2.0 and social media marketing.  It’s what some are calling the perfect marketing storm.

It is the combination of social media and online video converging as a marketing strategy.  Voila!  Meet social video!

Social Video

Social video is an interweaving of video sharing sites (YouTube for instance – but there are many more) with social media outlets such as FaceBook and Twitter.

You may be wondering what this has to do with you and the growth of your business.  The answer is simple.  For those who pay no heed to this exploding phenomenon do so at their own peril – in the business sense at least.

Stop and consider your own marketing and advertising strategies.  If you still think a few stock photos on your website, or awesome photos displayed in your online catalog, are putting you at the head of the game – think again.  That is fast becoming old school.

Why Videos Are Vital

Today’s savvy consumers have never lost their hunger for all things visual.  Additionally, they are now looking for value-laden content, and at the same time are looking for – and expecting – interaction.

In this series of articles, Social Media Marketing With Video, you will learn why it’s vital in today’s business economy to include videos in your overall marketing plan.  Among other things, video marketing:

• sets you apart from your competition,
• gives you a stronger standing with search engines.
• establishes you as a distinct personality
• builds your personal brand

Summary

Think of that forward-thinking speaker on the lecture circuits in 1840.  If his advance flyers heralded the fact that his talk would be accompanied by magic lantern slides, the number of tickets sold would far exceed those of the speaker who relied on his personal presentation alone.

Take a lesson here.  Video marketing is exploding all over the Internet.  It’s easy to learn, simple to produce, and will greatly enhance your online presence.

Social video marketing is too important to ignore.

About the Author

John is the CEO of 3rd Power Outlet and the founder of the award-winning ecommerce industry blog at ColderICE.com. John is an Platinum eBay Power Seller, Top-Rated Amazon Seller, Social Media Personality and ecommerce analyst for Wall-Street firms. John specializes in ecommerce, social rich-media marketing and mobile commerce. He is a dynamic and entertaining speaker whose presentations are packed with usable, actionable information.

See John Live!

John will be speaking with Mike Volpe, from Hubspot in a session titled, “Monetizing Your Traffic – Turning Blogs & Social Media into Conversion Gold ” at Conversion Conference East 2011 in New York City. See the full agenda and read more about this session.

Want to save on your Conversion Conference Registration? Check out John’s blog ColderICE and follow him on Twitter and request a discount code!