The one instance where you may not see significant benefits from retargeting is if you have very low site traffic. In that case, you should focus your budget on paid search, targeted display ad buys or search retargeting (showing ads to users who search for relevant keywords) to drive initial traffic.

One more important point–as you mentioned you should never, ever use more than one retargeting provider at a time. Here’s why: If you use multiple providers, the different services will end up bidding against each other for ad placements, making each placement more competitive and therefore more costly. You will end up paying more for each ad placement.

(Full disclosure: I work for ReTargeter, one of the retargeting providers mentioned here).

Jonathan Kennedy
Marketing Manager
BuyRealMarketing.com

It’s easy to immediately draw the conclusion that abandonment is bad, but the logic around repeat trips and using carts as shopping lists makes sense. Would love to see the findings from the research to support this.

Any chance this will be shared at Conversion Conference London too in late November?

But I guess they do this as it works… *sigh*

Maybe see you at convconf in NY? I’ll be around.

One website you’ve got to see is Dark Patterns wiki – there is a collection of all the sneaky, ridiculous underhand stuff I’ve ever seen. It’s like the Sith Lord collection of #cro – check it out here:

http://wiki.darkpatterns.org/Home

Craig.