Do You Have a One-Track Mind for CRO Events?

do you have a one-track mind for CRO

Hi, Tim Ash here!

As the founder and chairperson of Conversion Conference I have been watching our industry develop for a long time.

Great news – there is more and more interest in Conversion Rate Optimization (CRO), and new events are popping up from agencies and vendors in our industry!

Bad news – most of them feature a single track of speakers.  :-(

In most aspects of our lives we look for choice and customization whenever possible. But we surrender this when attending one-track conferences. The whole day or multiple days are spent in the same room, listening to the same slate of presenters as everyone else…

Why is this bad?

  • Very limited agenda – each day will typically feature only six total solo speakers, or a cramped set of shorter sessions providing little depth
  • Less topic diversity – each session must have at least applicability to the full audience, so there is no room for specialization
  • No ability to get value if you don’t like the speaker  – you are forced to sit through sessions that you do not like
  • Seeing repeat sessions – many speakers are “on the circuit” and you probably heard some of their talks or key points before at other events

So why do event organizers run one-track events?

  • They require less time to program – since there are typically fewer speakers to find and to screen
  • They save massive venue costs – each parallel track room costs extra for setup, A/V staff, and room monitors
  • A belief that all people are in the same herd – that we all have the same social needs and interact in the same way

In a word it’s easier – such events require less thought, time, and money to put on.

I believe that you deserve more!

Since the founding of Conversion Conference in 2010 (the first full-industry CRO event series), we have organized over two dozen events across the US and in Europe.

The event has always had quality multi-track educational content at its core, and our last Las Vegas show was the highest-rated ever.

What are the advantages of a multi-track event?

  • Wide diversity of topics – broad and specialized niche topics covered in depth
  • Ability to customize your program – select the exact agenda that suits your needs and interests
  • Ability to switch sessions – if you don’t like a session, you can simply switch to another

In addition to this, you get access to so much more at Conversion Conference:

  • Three thought-provoking keynotes that make you stretch your mind
  • Birds-of-a-feather lunches so you can talk with your favorite speakers in an interactive setting
  • Great networking and parties – stand by for our special surprise activity on night one…
  • Access to top CRO companies in the expo hall – talk to them first-hand and learn about the best tools
  • More in-depth learning during your choice of three optional post-conference workshops
  • Combo-pass optional access to the parallel Email Innovations Summit
  • All of the delights and activities of exciting Las Vegas to explore with your new friends

Support choice and fight one-track events!

I hope you will join me in Las Vegas on April 19-20th, 2017 for our best event ever!

The last two years have sold out, and we expect this year will too.

LIMITED TIME BONUS: 
Register  before Feb 28th and get FREE access to all the 2016 session videos (a $299 value) when you use  Promo Code 2016VID.

register now for free video access

 

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