By Kim Butler
As an online marketing and e-commerce consultant, I’ve seen my share of bad website designs. Small businesses in particular, suffer from this affliction. I never cease to be amazed at the professional web design companies that produce sites that do nothing more than take up space on the internet. They all seem to forget that small businesses are in business to make money.
While anyone, including my twelve year old daughter, can design and launch a website these days, a much smaller number can produce a site that actually converts traffic into customers.
I’ve realized in the last two years, the market is sorely lacking in web design and marketing companies that know what Tim Ash knows. Tim is the organizer of the Conversion Conference and founder of SiteTuners. Tim frequently lectures not to let your web designer ruin your website. His list of the 7 Deadly Sins of Landing Page Design preaches:
- You need landing pages with a clear call-to-action.
- Don’t litter your pages with too many choices, it will confuse people.
- Don’t ask for too much information.
- Keep it simple stupid. Don’t use too much text.
- Keep your promises. If your anchor text says you’re going to a page with purple flying elephants, by God, show some purple flying elephants.
- Don’t have too many visual distractions. Keep people focused on one objective, converting.
- Convey credibility and trust.
And once you have it all done, test, test and test again.
I want to help Tim preach to word of conversion. I want to be a conversion evangelist to small businesses everywhere. That’s why I want to attend the Conversion Conference in Chicago on June 25th and 26th. I want to learn as much as I can about the best conversion practices. I want to listen to real life case studies that have worked and increased a company’s bottom line. I want to learn what companies of different sizes are doing to increase their conversion rates. I want to know how social media can impact conversion rates and how to better use it. I want to take everything I learn in Chicago and develop it into an integrated package for small business clients, as well as putting it into practice in my own business.
I previously ran my own e-commerce company for eight years. I’ve been in the small business owner’s shoes. I understand what they need on the web. I want to help them get rid of their “sucky” websites and replace them with websites that convert. I want to be an attendee of the Chicago Conversion Conference in June. I want to make a difference in the world of small business.
Editor’s note: This guest post is an entry to our $750 2-day conference pass promotions. Want to score a Conversion Conference Chicago pass at this unbelievable rate? Check out how to get one here