Highlights and Takeaways from Conversion Conference Fort Lauderdale

Dozens of digital marketers and certified conversion geeks gathered in Fort Lauderdale last week for the first ever Conversion Conference in Florida.

As in our previous shows in San Francisco and Chicago this year, the Florida conference was filled with energy and excitement by ConvCon speakers who did no-holds barred presentations and attendees who were eager to learn and share their ideas with each other.

If you couldn’t make it to the show, then it’s your lucky day ‘coz we brought back some rays of sunlight from our short stay at the Sunshine state. Here’s a quick rundown on the highlights of Conversion Conference East Fort Lauderdale:

Keynote presentations – Our
three keynote presenters, Conversion Conference chair Tim Ash, the Conversion Scientist Brian Massey, and the Brain Lady Susan Weinschenk didn’t disappoint with their informative and entertaining sessions. Attendees especially liked the emphasis placed by keynote speakers on persuasion strategies grounded on the principles of neuroscience, human behavior, and psychology.

Breakout sessions – While all of the sessions were amazing, there were some that were simply unforgettable. Some speakers emerged as strong crowd favorites due to their sheer brilliance and killer sense of humor. These speakers’ sessions literally lit up the #convcon twitter stream with glowing tweets from attendees. (Hint: You can check out the #convcon tweet stream on Twitter to know which speakers gained lots of new fans).

Live from ConvCon – Speaker Dennis van der Heijden conducted a live webinar with Brian Massey during the conference, allowing those who missed the event an opportunity to participate.

Takeaways – For the key takeaways, be sure to check out these liveblogs, recaps, and podcasts:

Liveblogs and Recaps

Top 3 Conversion Optimization Myths from #ConvCon by Megan Leap

4 big ideas for better landing experiences by Anna Talerico

7 more ideas for great web experiences that convert by Anna Talerico

10 Quick Hits From Conversion Conference That Should Boost Your Conversion Rates by Tom Bowen

Conversion Conference Recap from a First-time Attendee by Laura Cruz

Swamp Thing: Clicks and Conversions in Fort Lauderdale. A Review of Conversion Conference Florida 2012. by Joe Doveton

Recap for CROs in Brazil

Conversion Conference – Ft Lauderdale – parte 01 by Alexandre Soncini

Conversion Conference – Ft Lauderdale – parte 02 by Alexandre Soncini

Conversion Conference – Ft Lauderdale – parte 03 by Alexandre Soncini

Conversion Conference – Ft Lauderdale – parte 04 by Alexandre Soncini


Instagraph: Why do some people succeed with testing while others fail? By Brian Massey


Recap of Conversion Conference, FL by Laura Cruz

Conversion Conference East 2012 Coverage-Monetizing Ordinary Links for ROI by WebMasterRadio FM

Tweet Stream

Tweets from Conversion Conference Ft. Lauderdale by MultiChannel Merchant

Were you at ConvCon Florida? What were your favorite sessions or moments at the conference? If we missed anything, let us know in the comment section below 😉


Next stop: Dusseldorf, Germany and London, UK

After Florida, Conversion Conference will be held in Dusseldorf, Germany on Nov. 6-7 and in London, UK on Nov. 27-28. So if you’re in Europe and are envious of your peers who’ve experienced ConvCon, don’t miss your chance to join these two shows. Register for one of these shows now!


Next year: San Francisco

It isn’t too early to start planning for Conversion Conference East in San Francisco next year. Watch out for our Super Early Bird specials so you can enjoy big savings on your pass.

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