Session Preview: Optimizing for the Entire Customer Experience with Melissa Burdon Cameron

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If you’ve been paying attention to the biggest trends in digital marketing, then you know that your job as a marketer just got tougher. In the age of the mobile, social media, and multi-screening, optimizing your website or emails for visitors on desktop is no longer enough. Today you also need to make sure that there’s a consistent user experience across the various channels, platforms, and devices that you use.

In a nutshell, this means you as digital marketer must develop a deep understanding of customer behavior and preferences across devices. You must have a keen sense of user intent on each and every platform and be able to deliver experiences that match visitor expectations wherever and whenever they arrive on your desktop/smartphone/mobile site – or on your social pages.

Sounds fascinating, right? But it’s a lot of [hard] work.

Meet Melissa Burdon Cameron

Creating a seamless path to conversion in a complex environment is a big challenge, which is why you should meet Melissa.

burdon-cameron-vMelissa is the Director of Marketing Optimization at Extra Space Storage, where she heads customer acquisition across all platforms and channels. From desktop to mobile to email to call center processes to social media to apps – you name it, Melissa is on top of it. Her responsibility entails communicating with IT/Developers, Analysts, Creatives and Executives and working closely with the SEO, Branding, PPC, Email, Pricing and Call Center teams.

Melissa has been working for over 14 years as a consultant to numerous US and international companies on conversion rate optimization. Her experience includes a 7 year association with FutureNow Inc., one of the pioneer agencies in the Conversion Rate Optimization industry.

So, you see, if there’s one person you should be asking, “how the h*ll do I ensure a consistent cross-channel and cross-platform optimized customer experience?” that person should be Melissa Burdon Cameron.

CXCRO – Optimizing for the Entire Customer Experience

If you want to learn how to combine customer experience optimization and conversion rate optimization principles to personalize and optimize each and every interaction with your customer, then come join Melissa at Conversion Conference Chicago 2014, June 17-19th. Her session, CXCRO – Optimizing for the Entire Customer Experience, will show you how to use data to identify where there is room for improvement within your customer’s buying experience.

In addition, you’ll learn why you shouldn’t isolate your perspective to a single piece of the puzzle that obviously needs work. Every change you make to your customer’s experience will influence the pieces before and after.

Plus, you get to see how Extra Space Storage has gotten better results by optimizing and testing the experience as a whole and carrying through a consistent message.

See you at Conversion Conference Chicago in June!

Make plans to join Melissa at her Conversion Conference Chicago session. Great news: You can still save with early bird rates when you register by May 9th.

If you’ve already registered for the Chicago event, don’t forget to check the agenda for other must-attend presentations!


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