Top Conversion Optimization Resolutions for the New Year: Allocate Resources to CRO

2013 is here! As a tribute to one of the most enduring traditions around this time, we asked online optimization experts this question: “Which website optimization effort/s businesses should focus their skills and resources on next year to improve conversions (and the bottomline)?” This post concludes our CRO resolutions series, we hope you picked up something of value to your conversion efforts this year 😉

Today’s CRO resolution must-have is from the Conversion Scientist Brian Massey, author of Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist™:


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“This 2013, I resolve to turn my online marketing effort from resource poor to opportunity rich. I resolve to give my marketing team the time and resources to measure every communication. I resolve to budget for multiple versions of every page, email and ad so that they may test and understand.

I resolve to allocate time reviewing what we have learned and to double down on those things that work. In 2013 I will not force my marketing team to guess, but will listen eagerly to my prospects and customers as they show me the way to online success.”


More About Brian

Brian Massey  is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. His rare combination of interests, experience and neuroses was developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer.

Brian is  the author of Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist™ 




Happy New Year, everyone!

We look forward to seeing you at Conversion Conference West 2013 in San Francisco, April 15-17. Check out what’s in store for you at ConvCon next year.

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