Just like you, we’re looking forward to the beginning of another year. As a tribute to one of the most enduring traditions around this time, we asked online optimization experts this question: “Which website optimization effort/s businesses should focus their skills and resources on next year to improve conversions (and the bottomline)?” We’re publishing their answers the entire month in the countdown to 2013 so stay tuned for more resolution must-haves in our upcoming posts 😉
Today’s CRO resolution must-have is from Kipp Bodnar, Director of Marketing at Hubspot and Co-Author of The B2B Social Media Book:
“With mobile and tablet browsing sky rocketing in 2012 with no signs of slowing down, business have to think of mobile as a key conversion channel. This means testing and optimizing landing pages for the most used mobile devices and operating systems.
It is no longer an option, Your landing page must look as clear and clean on a smart phone as it does on a desktop.”
More about Kipp
Kipp Bodnar is an Inbound Marketing Strategist at Hubspot, the inbound marketing software leader. He is also co-author of The B2B Social Media Book and cofounder of SocialMediaB2B.com, the leading online resource for social media’s impact on B2B marketing.
Here’s an early Christmas gift: The agenda is now live for Conversion Conference West 2013 in San Francisco, April 15-17. But you can still double your savings with our Super Early Bird rates when you get your pass before Friday, Dec. 21.
Check out our awesome speaker line up and packed agenda!