Web Professional Minute recently interviewed Steve Krug, Author of, “Don’t Make Me Think” & “Rocket Surgery Made Easy” and posted this video, titled, “Usability Doesn’t Have to be Complicated” – Interview with Steve Krug, on their site on September 30th, 2011.
Since Steve will be Keynoting Conversion Conference East this month, we thought it would be great to repost that interview as it provides some insight as to what he will be covering at the conference.
In this eight minute interview, Steve shares his views on the benefits of Usability and offers up several how to’s for Web professionals.
“Usability doesn’t have to be complicated and almost anyone can do it says” Steve Krug, Author and Web usability consultant at Advanced Common Sense.
“Anyone who’s ever watched a usability test knows that they work remarkably well. Sitting someone down and having them use what you’re building while you watch is the best way to ensure that it will actually be usable. And yet very few organizations do usability tests. And the ones that do don’t do them very often. Why? It’s simple: most people think usability tests are expensive, time consuming, and hard to do” says Krug.
You can also check out Steve’s Rocket Surgery Made Easy by Steve Krug: Usability Demo here:
About the Author
For 15 years, usability expert Steve Krug labored in pleasant obscurity, helping clients like Apple, Bloomberg.com, Lexus.com, NPR, and the International Monetary Fund develop products and Web sites that people could actually use and enjoy. But since his book Don’t Make Me Think! A Common Sense Approach to Web Usability appeared in 2000 and sold 300,000 copies, he’s had to settle for relative obscurity.
See Steve Live!
Steve will be providing the Closing Keynote at Conversion Conference East 2011, in a session titled “You’re NOT doing usability testing? Are you…nuts?”
in New York City. See the full agenda and read more about this session.
Want to save on your Conversion Conference Registration? Follow Steve on Twitter and request a discount code!