Insight from Joe Weller, Senior Marketing Manager at RealNetworks

Next in our Conversion Conference speaker Q&A sessions is Joe Weller, Senior Marketing Manager, RealNetworks. RealNetworks creates products and services that make it easier for people to access and enjoy digital media on the devices and platforms they choose to use.

Whether it’s music, movies, games, live streaming video, or apps that help them keep close to the people who matter most, Real thrives on giving people the fresh and entertaining experiences they deserve—whenever, wherever they want.

1) What do you think is currently a hot trend in optimization or conversion?

I’m hearing a lot of buzz lately about the qualitative aspects of site optimization. So looking beyond the numbers and incorporating survey/clicktracking/heatmap/usability data into your optimization test planning.

2) What would you say is the biggest mistake people make when it comes to optimization?

A mistake I’ve made in the past is only viewing test results at the aggregate level. Because results can vary drastically by segment. Even within a single channel, such as paid search, a winner at the aggregate won’t always be the winner for every segment.

3) Which speaker(s) are you most excited to hear, beside yourself, at Conversion Conference East?

Such a great lineup of speakers! I’d really like to hear what Neil Patel, Mike Volpe, and Joe Megibow have to say about conversion optimization.

4) What’s your favorite restaurant to visit while in New York?

I’m looking forward to the Halal cart at 53rd and 6th

More about Joe

Joe Weller, Senior Marketing Manager, RealNetworksJoe works at the intersection of Search marketing, Website optimization and Analytics. He brings 15 years experience in online marketing on both the agency and client side. He currently serves as Senior Marketing Manager, where he leads Paid Search programs & Landing page optimization efforts for RealNetworks. Joe received an MBA from Willamette University and a BA from Miami University. He lives in Seattle with his wife and two daughters.

See Joe Live!

Joe will be speaking with Glenn Edelmann, from Wine Enthusiast and Raquel Hirsch, from WiderFunnel in a not to miss session about “Optimizing the Purchase Process: Emails, Landing Pages, Product & Category Pages, and Order Paths ” at Conversion Conference East 2011 in New York City. See the full agenda and read more about this session.

Want to save on your Conversion Conference Registration? Follow Joe on Twitter and contact him to request a discount code!

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