Beyond Conversion Basics: Measuring Micro-conversions

By Aaron Maass Managing Director, MaassMedia In the world of digital analytics, a conversion is generally defined as the successful completion of a specific goal online. It is easiest to tie goals to an e-commerce transaction, but in reality only about 28% of websites offer the ability to buy.  So how can and do the […]

Playing Tag in Online Marketing: You’re It!

By Robert Brady Director of PPC Conversion, Trafficado   While growing up I would often play tag. We would play buddy tag in my grandma’s yard when the cousins were visiting. We would play freeze tag in the house when the weather was cold or rainy (which my Mom didn’t appreciate). Tag is the perfect […]