Igniting Behavioral Data for Business Growth

Collecting behavioral user data, such as affinities, interests, demographics, past purchase data and any other available user-centric information may have a significant, positive impact on user experience and business growth. It is a dynamically evolving area, which involves complex machine-learning algorithms and data mining capabilities. Utilization of behavioral data for customized ads and/or content requires […]

Finding the better in the different

By Ryan Dahlstrom Staff Manager, Interactive Windstream Communications   Everyone is unique. We all think, act, and respond differently to situations than the person sitting next to us in the office, on the bus, or at home on the couch. So, assuming this to be true in each and every situation in which we find […]