Top Conversion Optimization Resolutions for the New Year: Behavioral Targeting & Personalization

Just like you, we’re looking forward to the beginning of another year. As a tribute to one of the most enduring traditions around this time, we asked online optimization experts this question: “Which website optimization effort/s businesses should focus their skills and resources on next year to improve conversions (and the bottomline)?” We’re publishing their […]

How to Optimize Traffic from Organic Search

By Ben Hunt Owner, Ben Hunt Limited   A few years ago pay-per-click gave marketers a revolution for generating profits. It provided an easy way to push traffic to sales pages, measure the results. Then we could optimize the landing pages to boost conversions. Today, PPC has lost its appeal for most of us. The […]

Zero Steps to Copy That Will Make Visitors Stick

By Brian Massey Conversion Scientist, Conversion Sciences, LLC     A good writer can create images better than a graphic designer. Whenever we design a Web site, we inevitably ask our graphic designers to give us three comps. Then we, the completely unqualified non-graphic-designers decide which one we “like” best. We might even ask a […]