How to Set Up Targeting for YouTube Ads

So, you have a new, beautiful video ad that is optimized for YouTube and you’re pumped to plug it in and watch those conversions start rolling in.  Have you considered yet where you are going to place this ad? (No, YouTube is not an acceptable answer).  You need to know who you are going to […]

Why Video Should Be a Part of Your Strategy

Transcription: Hi, I’m Arnie Kuenn, president of Vertical Measures, and I’m going to be presenting Powerful, Low Cost Video Marketing Strategies to Improve Your Conversions at this year Conversions Conference in Chicago, June 25th and 26th. Today’s Internet marketing strategy should enhance and support your businesses overall marketing objectives, including getting more leads and more […]

Social Media Marketing With Video – Our Visual Society

Magic Lanterns Have you ever heard of a magic lantern?  Unless you’re an avid history buff, the answer is probably not.  The magic lantern marked the beginning of modern society’s fascination with visual images. In the mid- to late- 1800s, different investors experimented with glass slides viewed with a projector (all operated by hand of […]