Content – it’s the most important element on your site. It’s the reason visitors come and visit your web pages. And the quality of textual and visual information within your web content has a huge influence on prospects’ decision to interact and buy from you (or not).
In the online world, content can spell the difference between a bounce or a conversion, a lost prospect or a qualified lead, an abandoned cart or a sale.
Content is the lifeblood of any online business.
So it isn’t surprising that content marketing has become a top priority for marketers since this year, according to the Quarterly Digital Intelligence Briefing: 2014 Digital Trends released by eConsultancy and Adobe. With major search engines further emphasizing content relevance and the increasingly competitive digital space, more and more digital marketers are embarking on the quest for killer web content and the most effective strategies for winning prospects’ and customers’ attention.
But you and I know getting attention isn’t always enough. The more important questions remain: How exactly do you create content that converts? How do you make content that’s irresistible to your target customers?
Meet Andy Crestodina
If you’re still looking for answers, it’s time you meet Andy.
Andy is strategic director of Chicago-based Orbit Media, a web design company he co-founded in 2001. He has provided web strategy advice to more than 1000 businesses over the last 12 years.
His passion for teaching web design and web marketing has led to more than 170 articles on content marketing topics including SEO, email marketing, social media, and analytics. He is also the author of “Content Chemistry: The Illustrated Handbook for Content Marketing.”
Content, Conversions and Lead Generation
At Conversion Conference Chicago, Andy will analyze the birth of a lead, deconstructing each page in the process and each stage in the funnel. His session will show you the topics and types of content that attract and engage visitors.
In addition, you’ll learn the page elements and posts that generate leads and how to create content that drives lead generation for every stage of the funnel.
You should come to this session if you want to learn how content affects the conversion funnel, from high-ranking blog post to the page after the thank you page.
See you at Conversion Conference Chicago in June!
Make plans to join Andy at his Conversion Conference Chicago session. Great news: You can still save with early bird rates when you register by May 9th.
If you’ve already registered for the Chicago event, don’t forget to check the agenda for other must-attend presentations!