Conversion rate optimization is a fast-changing discipline.
New tactics and techniques for designing high-converting websites are cropping up every day, thanks to an active and vibrant CRO community.
But between juggling your CRO projects and other digital marketing responsibilities, it can be hard to keep up with the pace of industry news, trends, and continue to build your optimization skills and knowledge.
We’re here to help! We’ve compiled a list of the blogs that you should visit regularly – or subscribe to – so you don’t get left behind:
SiteTuners is one of the pioneers in the conversion rate optimization industry. Since it was established in 2002, SiteTuners has helped more than 1,250 companies from all over the globe. The company is headed by Tim Ash, author of “Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions” and chairperson of Conversion Conference.
On their blog, the Sitetuners team draws from its 15 years of experience to educate its audience about CRO tactics and strategies. You can read tips on designing persuasive websites, improving usability and user experience, implementing split and multivariate tests, running your conversion rate optimization program, and using analytics data for CRO activities, among others.
Bryan Eisenberg is among the recognized pioneers in conversion rate optimization. He co-authored the books “Call to Action”, “Waiting For Your Cat to Bark?”, “Always Be Testing” and “Buyer Legends.”. In 1998, Bryan co-founded FutureNow Inc., a company which helped businesses generate more engagements, leads, subscriptions, and sales. After FutureNow Inc. he co-founded BuyerLegends, where he continues to help companies, students and clients achieve their sales objectives.
On his blog, Bryan writes about online marketing, improving conversion rates, persuasive content, and persona marketing. Read his posts to learn about optimizing your social media presence, refining your marketing strategy, and using Persuasion Architecture®, a framework that he helped develop.
Conversion Sciences is an A/B testing conversion optimization agency founded in 2007 by optimization testing experts Brian Massey and Joel Harvey. The company specializes in increasing conversion rate, average transaction value, and digital marketing ROI. Conversion Sciences combines the time-tested principles of the Scientific Method with advanced digital marketing techniques to help clients get more website conversions.
On their blog, the Conversion Sciences team shares valuable lessons on persuasive copywriting, mobile optimization, web analytics tracking and measurement, website testing, and other topics that are crucial to building high-converting online businesses.
VWO (acronym for Visual Website Optimizer) is an A/B testing and conversion optimization platform that allows marketers to learn about visitor behavior and improve their websites. VWO was created by Wingify, a software company founded by Paras Chopra. The same company is also behind global technology products like PushCrew.
On their blog, the VWO team produces infographics, website research studies, and guides to website testing and landing page optimization. Aside from articles with CRO advice for both ecommerce and B2B companies, the VWO blog also provides case studies based on the website optimization experiences of VWO clients and users.
Invesp provides website conversion optimization intelligence and testing software and services. The company was founded in 2006 by Khalid Saleh and Ayat Shukairy, who also co-wrote “Conversion Optimization: The Art and Science of Converting Prospects into Customers.” Invesp has done 400+ optimization projects for clients in multiple verticals and industries and across 11 countries.
The Invesp Blog features articles on ecommerce and B2B conversion optimization, a/b and multivariate testing techniques, copywriting, blogging, and other online marketing topics. These are written by members of Invesp’s 14-member blogging team as well as their consultants and partners.
Optimizely is an a/b testing and personalization platform created by former Google employees Dan Siroker and Pete Koomen. It helps businesses run experiments on their website with speed and ease, including the delivery of personalized content and optimized ads. Since its founding 2010, Optimizely has helped deliver a combined 700 billion experiences to online users.
On the Optimizely blog, you’ll get advice on A/B testing and personalization, improving website usability and user experience, optimizing social media campaigns, implementing your conversion optimization strategy, and more. You can also get tips specific to using the Optimizely software for more effective A/B tests, including targeting and segmentation tactics.
You’ll probably find hundreds of conversion rate optimization blogs out there. But if you can’t read them all, aim to read at least from these six.
So what are you waiting for? Subscribe to these blogs asap.
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