You Ask, They Answer: Conversion Conference 2012 Speakers’ Q&A Series 9

Linda Bustos A.K.A the GetElastic Girl on the Hottest Conversion Trend, Biggest Optimization Mistake, SOPA/PIPA, and SOMA Whole Foods

Editor’s Note: With Conversion Conference 2012 San Francisco just around the corner, we thought it’s about time you learn a bit more from each of our speakers. So we put on our journalist/paparazzi hat and placed each speaker on the proverbial hot seat by asking four questions, including one which can be considered a burning issue for digital marketers and other professionals in the internet industry: the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA). From this day until the conference, we’ll be featuring a speaker and their answers to the questions so be sure to check out our blog regularly.

But wait, there’s more! You can join in and do some pre-conference engagement with our speakers by sending in your own questions through email, Twitter, or our Facebook Wall. We’ll make sure your questions get the attention they deserve and even feature them here.


We fell in love with Linda Bustos before we saw how pretty she was. Yes, you could say she’s our current girl web crush (someone has yet to replace Tim Ash for our boy web crush, but I digress). It was her witty and insightful articles at Get Elastic that did us in. So we weren’t surprised to find out that Get Elastic has earned a spot on the AdAge Power 150, #1 Ecommerce Blog by PostRank, one of the 15 entrepreneur blogs worth reading by the Wall Street Journal and two SEMMY awards (2009 and 2010). Now here’s Linda’s take on the hottest conversion trend, the biggest optimization mistake, SOPA/PIPA, and shopping for organic food in San Francisco:


1) What do you think is the hottest trend in optimization or conversion for 2012?

Remarketing, of course 😉


2) What would you say is the biggest mistake people (still) make when it comes to optimization?

Making design and marketing decisions in the absence of sound data analysis and testing. (AKA “gut feel.”)


3) What’s your take on the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA)?

SOPA, PIPA, ACTA and the like are potentially dangerous to marketplaces such as Ebay and Etsy. What is considered piracy, and what is the fallout if, say, someone sells a counterfeit Mickey Mouse lunchbox (or a handmade one) – would the entire site be taken down, along with all legitimate sellers? Ditto for any website that has user-generated content, whether for sale or otherwise. I’m not against action taken against pirates and bootleggers, but there needs to be due process applied, not a seizure of a website without it.


4) What’s your favorite place to hang out in San Francisco (that one place you just have to drop by/visit when you’re in the city)?

SoMa Whole Foods.


We can’t wait to get together with Linda barely two weeks from now (**faint**). How about you, who among our speakers are you excited to meet in SF?


Got a question for Linda that can’t wait till March? Post it on the comments section below, tweet it to us, or post it on our wall and we’ll make sure she gets it.


More About Linda


Linda Bustos is the director of ecommerce research for Elastic Path Software and the author of the Get Elastic Ecommerce blog. As an ecommerce consultant, Linda has helped some of the world’s largest online retailers and technology brands improve their conversion rates and user experience. An online retailer herself, Linda moonlights as a jewelry designer for Robin Hood Couture, her line of handmade accessories.

Meet Linda in Person!

Linda will be presenting a session on “Many Happy Returns: Remarketing Strategies for Converting Site Abandoners” at Conversion Conference West 2012 in San Francisco, California. See the full agenda and read more about this session.

Want to save on your Conversion Conference Registration? Follow Linda on Twitter @roxyyo and @getelastic to touch base and request for a discount code!


P.S. Regular Pricing for Conversion Conference SF ends Friday, March 02, 2012. Don’t wait the last minute, register now to enjoy some savings while you still can.





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